BetMGM Network (Formerly BetQL Network)

●  Developed and executed social media strategy, growing TikTok by 118% (4.3K → 21.6K) and Instagram by 46% (17.1K → 23.4K) in 11 months.

●  Managed and mentored a 7-person social team, overseeing daily operations, content scheduling, and professional development.

●  Led Super Bowl and March Madness on-site content strategy, generating millions of impressions.

●  Drove talent social growth, including one creator with 600+ TikTok followers in 3 months and another with 7.6M impressions, 492K engagements, and 7.4M video views.

●  Designed and implemented onboarding, training programs, and team code of conduct.

●  Served on Network Executive Leadership Team, liaising with corporate social media teams.

●  Designed and created Social Media Analytics reports on a weekly and monthly basis for executive and talent meetings.

●  Designed and implemented the Editorial Content plan and work with the Editorial Team on social promotion for their articles.

●  Manage the day to day operations of the Social Media team which includes weekly social team calls and overseeing the current social team schedules.

●  Led the creation of design templates across all Social Media.